Best explanation for an unusual name

BBC Radio 4's Milton Jones maintains that famous chef Heston Blumenthal is actually one of a band of brothers, all chefs, and all named after motorway service stations. If you like Heston's smoked bacon-and-egg ice cream, you should try South Mimms' kedgeree sorbet. The most talented brother is in fact Burton-in-Kendal Blumenthal, but little has been heard of him recently. Thus far rumours that Ferran Adrià is simply an alias for Ferrybridge Blumenthal have not been verified.